Tell us a little bit about yourself:
My whole life I’ve been a voracious consumer of knowledge, so understanding how humans share and behave in social media – using it both as a communication channel and shaper of popular culture – has my full attention. At my “day job”, as President and CEO of PureMatter, I get to witness this firsthand through our integrated brand marketing campaigns and by talking to luminaries in our Substance video series and author podcast series. But through my speaking here in the US and overseas, blogging on my website and SocialMediaToday.com and my own social channels, now with over 150,000+ followers, I get to really engage and interact with other people who also share my passion for social marketing, business strategy and learning about what makes us human. All of this led to the release of my first book, “Human to Human: #H2H”.
Why Twitter and TweetChat?
The #H2H community was born out of live tweeting during an event that I spoke at in January. This demonstrates the sheer power of Twitter to push out content and create communities of shared beliefs around it.
What is your chat about?
#H2Hchat is a chat inspired by my top selling book “Human to Human: #H2H”, designed to bring together people who share my passion for simplifying marketing, social sharing, and embracing the humor, humility and empathy inside all of us humans.
What inspired the chat?
The rise of the #H2H community was entirely viral. In January, I presented the #H2H concept in my keynote at Bloomberg. The ending slide in my presentation said “There is no more B2B or B2C, It’s Human to Human #H2H,” and was captured by the audience via their phones. This image got Tweeted out and within 24 hours, received over 20 million global impressions! Since then, that same image has been reblogged over a dozen times and shared by over 20k people.
So, for some context around what I meant in that slide, this is how I see it:
Businesses do not have emotion. Humans do.
Humans want to be a part of something bigger than themselves.
Humans want to feel something.
Humans want to be included.
Humans want to understand.
But being human also means making mistakes. As humans, it’s in our nature to say the wrong thing, get embarrassed, and not realize the consequences of our actions. The rise of social media has given a digital platform to the dark side of anonymity, both as individuals and as crowds. I say it’s time to lay down the virtual pitchforks and torches and bring this behavior back into balance. The delightful side of humanity holds with it empathy, understanding and forgiveness, and when remembered in our communication, it ties us together as a common group.
I also think that communication shouldn’t be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, every one of which has spent time in both the dark and delightful parts of life.
That’s human to human. That is #H2H.
Tells us about your community?
I’ve been amazed by the growth and reach of the #H2H community. From social strategists to marketing practitioners, to business leaders, everyone seems to be weighing in. I’m excited for the conversation that the #H2Hchat sparks.
Join #H2HChat here on TweetChat at 1PM PDT/ 4PM EDT Wednesday May 7th